The Impact of Large Scale Integrated Displays on Architecture and Urbanism.

MediaArchitecture is one of the first opportunities to discuss an important new intersection of architecture, technology, media and art.

The conference creates a new discourse among the latest theoretical and practical approaches and, while also addressing current developments in display lighting systems, its central themes are the cultural and theoretical implications of intelligent building surfaces in the urban environment. Technology has allowed the creation of very large display surfaces which can carry moving imagery, but which are integrated with the architecture and no longer flat and rectangular. These displays can be bright enough for daylight use, potentially creating a paradigm shift in architecture, but they are also heavy energy consumers at a time of increasing environmental concern and their prominence at night has raised charges of pollution. New reflective display components and advanced materials offer important alternatives, so consideration of future developments is essential.

By reviewing outstanding projects and presenting the views of key architectural theorists, media activists, planners, advertisers and artists, MediaArchitecture will provide the first in-depth consideration of this rapidly expanding field.

The conference has received generous support from experts in the field, from The FGG in Austria, from companies such as Elementlabs Inc. and from Central Saint Martins,
University of the Arts.

download conference programme/abstracts

www.mediaarchitecture.com
www.mediaarchitecture.org